Digital Marketing Associate


 

About Burbio

Burbio.com is a fast growing data service specializing in the K-12 education space. Our clients include some of the largest digital platforms, corporations, and consulting firms in the US, in addition to Federal agencies, think tanks and academics. Burbio's data is used by partners to gain critical insights across everything from forecasting demand, identifying target customers, studying the effects of Covid 19 on school openings, and informing residents of local events.  During Covid 19 Burbio created the School Opening Tracker, and Burbio’s unique insights have been cited by media organizations including the New York Times, CBS, CNBC, Bloomberg, The Washington Post, Politico, Axios, CNN, Fox News and The Economist. 

Position Description

Burbio is looking for a highly organized and analytical individual to join our team as a Digital Marketing Associate.  The work is 100% remote, part-time or full time with schedule flexibility.  Candidates must reside in either Indiana, Florida, Pennsylvania, New York or New Jersey

Primary responsibilities will include:

Website

  • Build and update web pages as content manager
  • Review site analytics, including user feedback, and respond quickly to needed fixes
  • Monitor and respond to questions and requests that come through our Website/Contact Us

E-mail

  • Assist in email campaign building, monitoring and management
  • Build and test emails in MailChimp
  • Ensure appropriate implementation of audience targeting and opt-outs
  • Design emails that adhere to the brand and style guidelines
  • Regularly review email analytics to ensure delivery, look for engagement  trends and anomalies, and share this feedback with appropriate stakeholders

Marketing/Sales Materials

  • Create and update slide presentations for client pitches, webinars, conference presentations
  • Analyze and create charts/graphs/tables 
  • Research companies and contacts for potential leads

Project Management

  • Organize, track, and update work progress work through use of project management tools

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Technical Skills and Qualifications

  • Advanced skills in GoogleSheets or Excel including lookup tables, conditional formatting, pivot tables
  • Proficiency with Hubspot, Salesforce or other CRM
  • Proficiency with MailChimp or other email marketing platform
  • Experience with webpage creation using Hubspot or similar content management platform
  • Working knowledge of best practices for website and email communications
  • Experience producing reports/charts/graphs and analyzing data

General Skills

  • Analytical and problem-solving skills
  • Ability to set and meet deadlines
  • Excellent attention to detail
  • Strong written/verbal communication skills
  • Ability to work independently

Please send resume and direct inquiries to julie@burbio.com.  

Burbio’s Data has been featured across a wide variety of media outlets including: